A courier company with a difference

Oxford classmate and friend Dhruv Lakra has decided to fore go a high-flying post-MBA corporate career and has just set up Mirakle Couriers, a courier company with a difference. Mirakle Couriers has been set up to provide employment to the disabled - only deaf people will be hired for pick-ups, drops, and back-office operations, providing them with hard-to-get employment, and perhaps more importantly, dignity in life. Operations are initially planned for the city of Mumbai. The idea is innovative but unproven. I, however, cannot see why the deaf cannot perform these tasks as efficiently as the more 'able', or why the business model should not take off. Look closely at the company's logo below and the depiction of sign language for the letter 'I', and you'll see how effectively it conveys the message.

The idea will attract customers who wish to do their bit for society, even though it may put off those who may see this as a risky business to hand over personal or valuable documents or parcels to, at least until Mirakle Couriers establishes a reputation for efficiency. As someone who believes in the innate 'goodness' of the common man, I suspect that there are enough people in the world who fall in the former category and therefore will contribute towards making the venture a success.

I would love to see the idea take flight and extend to the creation of opportunities for people with disabilities of other kinds. I hope Dhruv and Mirakle Couriers are establishing a trend here that sees the birth of many such ventures in the future. I urge all readers to spread the word, and Mumbai residents to use the services of Mirakle Couriers.

You can follow Dhruv's journey here.

A laudable effort, Dhruv. Kudos!



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